Fashion Revolution is a not-for-profit global movement with teams in 79 countries around the world. Fashion Revolution campaigns for systemic reform of the fashion industry with a focus on the need for greater transparency in the fashion supply chain. Fashion Revolution has designated the anniversary of the Rana Plaza disaster in Bangladesh as Fashion Revolution Day. In 2014 and 2015, millions of people around the world called on brands to answer the question Who Made My Clothes? The hashtag #whomademyclothes was the no.1 global trend on Twitter.
Fashion Revolution Day takes place annually on 24 April, the anniversary of the 2013 Rana Plaza building collapse when 1133 died and over 2500 were injured. The first Fashion Revolution Day took place on 24 April 2014. Fashion Revolution’s hashtag #insideout was the no. 1 global trend on Twitter.
The second Fashion Revolution Day took place on 24 April 2015. The global reach from online news and broadcast media was 16.5 billion and 63 million people from across 76 countries made the hashtag #WhoMadeMyClothes the number one trend on Twitter. The YouTube video The 2 Euro T-Shirt – A Social Experiment had over 6.5 million views and won a Cannes Lions award.
Here’s the video!
Over 300 events took place for Fashion Revolution Day 2015 around the world. Fashion Revolution has also organised high level round table events on ethics, sustainability and transparency in the fashion industry.
In 2014, Fashion Revolution published a quiz and an education pack for school, college and university teachers and students. These were freely available online. In 2015, a new quiz and separate education packs were produced for primary schools, secondary schools, further education colleges and universities. These were published in English and translated into Spanish, Finnish and other languages by Country Coordination teams. To encourage students to ‘Be curious, Find Out, Do something’ about #whomademyclothes, these packs include worksheets like:
- Design a Fashion Revolution Poster.
- What can I find out about my clothes?
- Where are my clothes made?
- Write to the person who made my favorite item of clothing.
- Research my clothes and write to the brand.
- Take a selfie and send it to the brand.
- Make and play a game of Fashion Ethics Trumps.
In July 2015, a collection of social media postings showing how teachers and students got involved the Fashion Revolution was published on Pinterest, along with a ‘who made my clothes?’ film library, and a collection of ‘imaginative ways in which the work of artists, activists and others can be used to inspire and engage people in the Fashion Revolution’. These continue to be updated. In the October 2015, the education packs were revised, expanded and published as a set of worksheets.
Fashion Revolution Day In India
Fashion Revolution in India focuses on Education, Women Empowerment and Water Conservation & Management.
Despite supplying the raw commodity that the multi-billion dollar global clothing and textile industries depend on, growing cotton is failing to provide millions of poor rural households in developing countries with a sustainable and profitable livelihood. An estimated 100 million rural households are involved in the production of cotton in 70 countries around the world, two-thirds in the developing world. There have been about 296,000 recorded farmer suicides in India in the past 19 years, and about 70% of these have occurred in cotton growing regions of India. With volatile prices, small cotton producers, particularly in areas with erratic rainfall and poor soil, are amongst the most vulnerable in India, with high rates of suicide and poverty
Fairtrade India is using social media to help young Indians join the consumers to take a stand. “Our fashion statement is not only about how we look but also what we stand for,” said Abhishek Jani, CEO of Fairtrade India. “This Fashion Revolution Day let’s tell the brands that we love that we stand for fair fashion and don’t support any exploitation. Show Your Label and ask the brands – Who grew my clothes? Who made my clothes? And were they treated fairly?”
In India, Fairtrade India is asking fashion lovers to join the fashion revolution with
four simple steps:
1. Take a selfie showing your label. You could turn your clothes inside out to make more of
2. Upload your photo on social media with this message asking your favorite brand, “Who
grew your clothes?”
3. Use our Hashtag #ShowYourLabel and #FashRev.
4. Help make our message louder. Nominate 3 friends to do the same.
Fashion Revolution will also demonstrate that change is possible by showcasing examples of those who are already creating a better future for fashion. This is just the start of many years of positive transformation and industry-wide collaboration through Fashion Revolution Day.