What you wear is how you represent yourself to the world. Fashion is a language.

At first I wasn’t so convinced by the idea of celebrating eco fashion or ethical fashion. It seemed a little desperate to me. But after just a little bit of research about the subject, I came to terms with the fact that it is in fact desperate. It is fairly desperate and why wouldn’t it be?

Not just environment activists but well known fashion designers and respected names in the fashion industry have propounded eco fashion or ethical fashion since ages now. In 1985, Katharine Hamnett, an English fashion designer, made headlines by arriving at Downing Street in a protest t-shirt. She is considered the pioneer of ethical and environmental clothing. She was quoted “It’s possible to produce in harmony with nature and at the same time not turn back towards wearing hairy sacks

Right from some greatly admired names of the industry such as Stella McCartney to high street fashion brands like H&M, ASOS,GAP, etc. have adopted eco fashion and ethical fashion. If runway trends and celebrity fashion trends are not what persuade you to adapt to this trend then here are a few facts to enlighten you why GREEN IS THE NEW BLACK.

Credits: Greenworldtree

 Let your body breathe nature

The fabrics used in this branch of fashion are not only completely free of synthetic chemicals, toxic irritants but are also biodegradable. Such as organic cotton, hemp, silk, bamboo, aurora silk for textiles and fruits such as beetroots, blackberries, pomegranates, lilacs, avocados, grapes as colorants. Word! Only the thought of having these ingredients touch my body is mesmerizing. These clothes let your skin breathe and absorb the bounty that they have to offer.


 All animals have a self governing right to live

If you love nature and all its components, then you probably don’t even need to read this article. But if you are especially a sucker for animals, then you need to know these facts. 85% of the fur industry‘s skins come from animals who were captive on fur factory farms, where they are crammed into severely crowded, filthy wire cages and later often skinned alive. In China, more than 2 million cats and hundreds of thousands of dogs are bludgeoned, hanged, bled to death, and often skinned alive for their fur. Excuse Me? 2 million? China made? I have heard that before. Hmmm..


Ethical fair trade

 Any fashion business depends on the people behind it. Ethical fashion promotes true craftsmanship of the skilled artisans and curators of these fabrics. Also, this eco fashion space is far from exploiting the farmers for sourcing the material. Defending fair wages, working conditions and workers’ rights is an important criteria for ethical fashion. . Fair trade certifications have been developed and continue to be revised and improved.

Credits: H&M Conscious Collection
Credits: H&M Conscious Collection

What happened to being trendy and fashionable?

Yes! I had the same thoughts after addressing all the above points. It took a while for this branch of fashion to come out of being positioned as “cotton-bag” and “too casual”. Industry pioneers, such as Katharine Hamnett made clear path for new fashion leaders for further development and designs. Established designers like Stella McCartney and Kuyichi, have continuously strived to reposition eco fashion as “trendy and chic” with new designs and higher standards each season. Even popular retail brands such as ASOS, People Tree, H&M, GAP, etc have come up with eco-friendly collections.

So if these clothes offer comfort, style and conscience, then why settle for anything that withholds your body and mind from what it deserves. Your body deserves what is best offered by nature and you mind deserves the peace it can only achieve by offering peace to others. Thank You!


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